How to Create Your Marketing Funnel Online

Provide multiple ways for prospects to build a relationship with you!

One of the easiest ways to boost profits is to make it easier for more prospects to begin a relationship with you. Once prospects have experienced your expertise and Professionalism, they are more likely to spend money with you.

The Marketing Funnel is a visual repre-sentation of opportunities you offer prospects to view you as “familiar and trusted” instead of as a stranger. Each level represents increased familiarity, commitment, and trust—and increased profit opportunities for you.

The idea is to get prospective clients in your target market to enter the funnel and become repeat customers by purchasing various goods and services from you at increasing price points.

What I see quite often (a marketing blunder for which I am also guilty) is that most people have one item in their marketing funnel -- their 1:1 service, whether that's coaching, virtual assistance, web design, copy editing/writing, pest control, landscaping, professional organizing, financial planning, products etc. They offer absolutely no other way for someone in their target market to sample or benefit from their expertise.

Here is a sneak peek at what it looks like:

Try and think of these different stages when creating your products. The money is in the FUNNEL

1. Create your free products -  maybe this could be a sample or a trial. This could be a free report or something you can offer with good information. Just because it is free does not mean it should be cheap because this is your first point of contact so it should look and have value. Overdo it rather than under provide.

As much as I had to disappoint you, your target market isn't "everyone", even though I'm sure you provide a wonderful service of which "everyone" should take advantage. Going for this shotgun approach rather than a laser marketing approach will make your marketing very difficult and permit the wrong people to enter your marketing funnel. So, you need to put a screen on your marketing funnel and ensure that only your target market enters.

It will lead onto >>>>>

2. Introductory layer  $4.95 to $50 - This is your low end product and can also be offered as an affiliate product. The thing to remember with these products is that they can also bring in lots of clients so in many cases you will see marketers almostgive their affiliates 75% of the sale as they see it like the free one ablove.

This is your lowest price point at which someone can purchase your expertise. You can offer ebooks, special reports, subscription ecourses, audio products, teleseminars, etc. Most of your offerings at this level should be information products that require little, if any, of your individual time.

3. "Not Quite Newbie" $50 - $200 -  This is a higher level price point at which you can sell more in-depth versions of the types of information products listed above that showcase your expertise. You may provide some of your time in your offerings at this point, but only in a group setting, like a teleseminar series, discussion forum of a membership subscription web site, or group coaching/consulting.

4. "Experienced Newbie" layer $500 - $1000 - At this level you may be providing a bit more of your time in group settings, or offer items like home study courses or special packages that bundle several of your products together.

5. New Expert layer $1000 - $3000 - You'll begin to offer your 1:1 time at this level. whether it's to offer some open office consulting hours each month as an addition to some type of action group you're leading, or to create a short-term service retainer.

6. Expert layer $3000 - $5000 - Clients at this level will buy exclusive group time with you not readily available to the public, like a bootcamp conference on a particular topic or a year-long service retainer.

7. Master Expert layer $5000 and greater - This is the level at which a client is paying handsomely for some type of 1:1 time with you, whether that's a year-long commitment of coaching, consulting, mentoring, advising, etc. Only a few clients going through your marketing funnel will buy at this level.

8 Well-educated client outcome layer - After traveling through your marketing funnel, you should now have a bevy of loyal, dedicated customers who return again and again and make referrals to you because of the value and results they received from participating in your marketing funnel. You'll need to continue to add and update your product offerings, as this well-educated client may travel up and down the funnel again as his needs change.

What do you offer in your business at each of these layers? Take out a piece of paper and jot down these price points and fill in the blanks from your current offerings. Where are the holes? How can you plug the holes? Creating a marketing funnel in which members of your target market can buy your expertise at several different price points will increase your exposure to larger numbers of your target market, ultimately bringing you more clients willing to go through the marketing funnel experience.

Learn the secrets of what the professionals use to set up a successful adwords campaign and take your business to a whole new level of profitability.